Tag Archives: hong kong

可不可以給我一杯咖啡的時間?

麥當勞現在在電視上宣傳一個廣告來推銷他們的鮮奶抹茶Latte和Cappuccino。廣告主題除了簡單介紹怎樣準備一杯咖啡,也表達咖啡怎樣可以”烘焙”人於人的歡樂跟懷抱。

“不只是一杯咖啡,它滿載了人與情感。”

廣告中的人物,無論在滑板,在徒步旅行,在網上QQ,或是拍拖,都是拿著一杯McCafe咖啡。
同朋友一邊飲咖啡,一邊聊天,會帶出一個充滿”嘻嘻哈哈”的友誼。同最親的男女朋友或父妻,可以培養一個永遠同在的情感。

英語有一個用詞來表達咖啡跟人與人之間的關係。咖啡是一種”social lubricant”,一種”社交潤滑劑”。咖啡內的咖啡因可以令人想法和思考靈活,和心情清醒。當大家一起飲咖啡時,大家可以互相分享這種”社交潤滑劑”。咖啡內的咖啡因可以令人的思考靈活,和心情清醒。

在這個廣告裡,我們可以看到當大家一起飲咖啡時,大家可以在一個輕鬆情況之下分享意見跟共同的興趣,和讓朋友們更加容易認識對方。

這個廣告可以在Youtube上面找到:https://www.youtube.com/watch?v=2G2JLDhc4Y8

Advertisements

The Hourglass Scaffold – My idea of a Copywriting Plotline for Short Marketing Copy

Note: This is a tentative skeleton as to the template that I used to write marketing copy. I am not endorsing this on a guru level in terms of how marketing copy should really be written, as this is just merely the approach that I am most comfortable with. This approach would best be used for a 100 words or less sort of marketing copy, as advertised in daily newspapers such as The Standard or Metro HK.

People always talk about the weather.

I prefer to start off with a somewhat neutral topic. When you say hi to a stranger, the first question would usually be “You alright?” or “How are you?”, followed by “Nice weather isn’t it?”, or “This is some horrid weather.” The weather question is neutral, though it is something that everyone deals and faces with.

Personally, I prefer the hourglass shaped approach. Start with a general or commonly understood idea, or something that is currently of the “now” in society. For instance, if you are writing marketing copy focusing in on an upcoming guest speaker talking about tips to be rich before 30, you can begin with a commonly known statistical fact of the now, such as “one in three people residing in the Wan Chai district of Hong Kong are millionaires“.

Teaser vs Jumping right in with marketing information.

This is debatable, in terms of starting off with a general point, but I believe in giving a bit of a “tease” for the audience to continue on reading. If I immediately start off with the five Ws and 1 H in the first sentence, it’s not so much a creative copy isn’t it? You’ve already stated the meat and potatoes of the information you intend to convey to the audience, though not in a way you could exercise your creative copywriting potential, balancing out conveying information with your creative spin on writing. In addition, by starting off with a common yet hot statement, this serves to garner the attention of a larger audience than just jumping in with the key information.

香港真的可以 “Live it, Love it”?

在一個強調成功和消費的城市,貧窮或人際關係比較弱的人很容易被邊緣化。緊張的家庭關係和身心疾病把問題無限放大。

住在香港,無私地愛香港。

無私的愛是不會有歧視,不會要求回報。無私的愛是發自內心的。

立於港島西區,聖巴拿巴會之家成立於1987年,提供外展支援於貧困病人、露宿者,及居住在板間房的人士。歡迎他們來到這個清潔、關愛,和有支援的環境作臨時休息。除了飽飯,對於有需要幫助的人,中心亦會提供個人故事分享會,從中加強如會人士的自信和希望。加上,他們還可以在討論聖經和參加崇拜來感謝天主無私和無限的愛。中心亦提供在職培訓及津貼獎勵,項目包括去除蟲患和星期日晚餐準備。

幫一幫,捐一捐。。。

你是有許多方法可以支持和貢獻的,例如聽他們的故事、幫助他們理髮,和跟他們一起參加崇拜。你還可以幫助中心賣旗籌款和舉行慈善演唱會。也可以捐舊衣服、捐食品、或用支票方式來捐錢。

愛一愛。

「貧窮」不只是包括沒有錢、沒有飽飯,或沒有一個遮風擋雨的屋頂。沒有關愛跟信仰是會打擊人自信和對這個世界社會的看法。愛是要培養和分享的。無私的愛是可以把信心再次帶給貧困人士。

Re: The Urban Transformation of Kwun Tong

-Hey Vincent, why have you gone on a hiatus from writing in this blog? Oh, due to work? Well, that’s understandable, but-

Hey wait, I haven’t explained myself yet. Sure, I’m busy-

-See what I mean?

Let me explain myself. I’m busy with work, that is true. However, I’ve also been seized by sights and sounds of the my neighbourhood’s workplace. The industrial district of Kwun Tong was transformed over the past decades, the once bustling factories now abandoned and neglected as workers moved on up to the mainland. Low land values and rents attracted independent artists, green organic merchants, and even rock climbing enthusiasts to name a few to set up space in the vacuous rooms, the term itself ironic in describing Hong Kong. The sliding doors are pushed aside to reveal potential for re-appropriation of space. Need a place to set up a war game? Need a place to learn how to set up a modern art gallery? Look no further than Kwun Tong, as quality doesn’t always have to be on the same increasing relationship as price. Heck, enjoy a decent meal for around $35 HKD (~$5 CDN) while you are at it, as the same meal would probably set you back a $100 HKD in say, Central.

I picked up a brochure the other day, titled “RAD- Leftover City”. RAD stood for Research Architecture Design, its team consisting of, as quoted, “architects, urban planners, interior designers, and media researchers of multinational origin”. The brochure describes Hong Kong as “resilient” and “flexible” in its “urban DNA”, using up all of the available physical left-over space, or “edges”, debunking the stagnant implication of the “Ideal City”. The illustration highlights opportunities for the wide empty lot amongst towering factory buildings. The stagnant city shows a trash heap, the image of waste that the “Ideal City” tries to cover up. Solutions to deal with this “wasted” space includes an area for a party venue rivaling that of Lan Kwai Fong, a water park, or even an artificial nature reserve complete with a man-made waterfall.

Working in Kwun Tong has its merits. I am essentially working in a living museum, a place where every nook and cranny, behind every steel sliding door, reveals “galleries” of independent artists using the potential of relatively inexpensive rents to express their potential and artistic sides, to embrace the progressive aspects of society which has otherwise been defined as compulsive monetary consumption, swanky shopping malls, and glass towers a stone throw away from the factory districts…

A Greener Mid-Autumn Festival

Bringing the Symphony of the Lights from Victoria Harbour to Victoria Park, the “Rising Moon” highlights a sustainable way to celebrate the Mid-Autumn Festival.

The Mid-Autumn Festival isn’t until the 19th of September, but Victoria Park is already rife with colours. Walking along the sports ground, red, white, and pink lights arranged themselves in a ceiling as people mingle about, taking out their phones and snapping photos up and about. Lanterns in the shapes of classic Hong Kong culture – hawker stands selling food and yum cha delicacies. Thankfully, the hot summer air forgo’d its possession of the night, letting the tourists, local and foreign alike, to mingle and make memories together amongst the mid-autumn festival of lights…

Of all the lanterns being displayed, there is no denying that one2free, a mobile phone company’s “Rising Moon” takes the show. Its hemispherical shape, reminiscent of the Hong Kong Space Museum in Kowloon, is made of reused plastic bottles, its size being of litres and gallons. Best seen at night (obviously), it provides a colourful light show. Doors open at 8pm for visitors to walk in and take pictures of themselves from its interior. I have managed to take a photo of it from afar.

The Rising Moon is a sustainable addition to the Mid-Autumn Festival.

The Rising Moon is a sustainable addition to the Mid-Autumn Festival.

If you are in the Hong Kong area, you should definitely visit Victoria Park and take a walk around within the “Rising Moon” before September 19. Come September 19 is the Mid-Autumn Festival proper, and it will definitely be packed to the brim. Make the most of the nights between now and then and visit Victoria Park now, and celebrate the festival proper at home with mooncakes and finding the lunar rabbit on the moon.


“A Greener Mid-Autumn Festival” is published on September 16, 2013, which is part of my muses. Read more about Vincent Wong’s work at https://vincentwongwanders.wordpress.com.

Growing up across Kai Tak

Growing up across Kai Tak has harboured many memories from my childhood in Hong Kong.

During my many, many years spent in Hong Kong, I grew up across Kai Tak Airport. The Victoria Bay is what seperates North Point of Hong Kong island, where I stayed, and the airport in Kowloon.

As I am typing this right now, I am back in Hong Kong after my long and enjoyable stay in Vancouver, job hunting away. I take a break to stare across the Bay. The airport has long been gone, and in its replacement, a terminal nearing its final stages of completion, ready to welcome luxuriant cruise ships from around the world. The terminus occupies the at least half of the runway, the very runway that I would stare out of the window of my bedroom as a kid to spectate on the airlines that takes off many years ago.

I remembered taking a bus a year or two ago on the highway overlooking the old airport grounds from the Kowloon side. Hazard lines were still prevalent on the very grounds that they used to serve a purpose. Left weathered by the countless rainstorms and typhoons, they serve as but a distant memory of the good old days.

Soon I will be seeing the joys of passengers embarking and disembarking from their journeys. It may no longer be by air, but the journeys that they modern day Kai Tak will host on the sea will still bring a smile to my face.


“Growing up across Kai Tak” is published on September 7, 2013, which is part of my muses. Read more about Vincent Wong’s work at https://vincentwongwanders.wordpress.com .

Musing: What I don’t miss about Hong Kong

This blog post is a continuation of the previous musing, focusing on What I miss about Hong Kong which you can find here. So, without further ado, allow me to present you what I don’t miss about Hong Kong.

What I don’t miss:

1. Food that doesn’t taste like food.

Okay, price is more or less relative to quality. Given the point I have made regarding how Hong Kong food tastes less like food (Poultry in Hong Kong doesn’t taste like poultry, for instance), this is definitely one of the big no’s. I wouldn’t hesitate to point out that I’ve been to this 花園餐廳 in North Point and they served what was supposed to be beef. However, the meat has been so saturated and prepared with baking soda that it has been tenderized beyond recognition. I only realized halfway that I have been served pork instead of beef. Thank goodness I do not have a dietary restriction or else I’d have flipped my table, figuratively.

2. The rush mentality of Hong Kong people.

The rush mentality of Hong Kong means that common courtesies such as “Thank you”s and “Excuse me”s are often forgotten. I can’t blame the hectic high-density lifestyle where the most important thing is to get from Point A to Point B in the most efficient manner, but having stayed in Vancouver for the past four years, I can state that I dislike the lifestyle back in Hong Kong. Everything is done so in an impersonal manner, if not, self-centered. Well, it could be worse, I could be in the PRC. And people toting umbrellas. They have not a care in the world if your head gets sliced, stabbed, and skewered by the edges of their umbrellas.

3. Phone etiquette.

I am particularly looking at all of you. I don’t care if you are a Hong Konger, a Mainlander, a South Asian domestic helper, or a bunch of drunk western expats fresh from the Rugby Sevens. Seriously, no one needs to hear your loud chatter from across the bus.

4. The pollution, the bloody pollution.

The only time the pollution clears up is after a rainstorm. It is particularly at its worst when Hong Kong is in the eye of the tropical cyclones. The air becomes congested and you cannot take a deep breath without getting your generous dosage of carbon mono/dioxide and methane. Oh, and Hong Kong may have the Guiness World Record for the amount of skyscrapers you can squish in a square mile, but that does hell for the air circulation. The pollution is heavy, not just in density but also in weight. Hong Kong is literally drowning in its own filth.


“Musing: What I don’t miss about Hong Kong” was published on June 13, 2013, which is part of my muses. Read more about Vincent Wong’s work at https://vincentwongwanders.wordpress.com .